Maruderm is a skincare and beauty brand that stands at the intersection of nature and science, offering innovative solutions for skin and hair health. To launch their latest Cica Repair and Hyaluronic Acid series, we collaborated on a high-energy commercial campaign featuring celebrated Turkish actresses Hazal Subaşı and İlayda Alişan.

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The Narrative

The campaign’s theme, "The Stage is Yours," required a visual world that was as vibrant and dynamic as the products themselves. Working within the state-of-the-art MGX Studios, we designed a virtual environment that seamlessly blended the rhythmic energy of the music with a sophisticated, color-driven aesthetic. Our goal was to create a digital stage where beauty, confidence, and science could perform in perfect harmony.

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The Craft

Animorfo's involvement spanned across both virtual production and digital artistry.

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Virtual Set Design

We crafted the immersive, multi-layered digital backgrounds for the LED volumes at MGX Studio, ensuring a flawless interaction between the live-action talent and the virtual environment.

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3D Product Animation

Beyond the set, we meticulously modeled the Cica Repair Color Corrector Cream and Hyaluronic Acid Hair Care products. Every texture, from the cream’s consistency to the reflective surfaces of the packaging, was rendered with photorealistic precision.

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Motion Design

We designed the product-focused 3D sequences, integrating them into the final edit to highlight the innovative formulas through fluid, cinematic motion.

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This project showcases our ability to manage large-scale visual narratives by bridging the gap between physical production and high-end 3D craftsmanship.