IDEAL

İdeal Student Dormitories is a leading provider of student accommodation in Turkey, dedicated to offering more than just a place to stay. Focused on comfort, safety, and a vibrant community spirit, the brand creates modern living environments that support students' academic journeys and personal growth in cities like Konya, Ankara, and Istanbul.

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For this collaboration on the iconic Ekran KONYA, we pushed the limits of anamorphic technology to visualize the "Ideal" student life. We transformed the massive corner display into a hyper-realistic, 3D room that appears to exist physically within the building’s structure. By breaking the perspective, we allowed viewers on the street to look directly into a student’s daily life, showcasing the warmth of a cozy bed and the peace of a secure study environment as if they were floating in mid-air.