CGI Project

Anyong is a pioneering skincare brand that masterfully merges ancient Asian beauty secrets with advanced modern science. Dedicated to creating natural, microbiome-friendly, and cruelty-free products, the brand stands at the forefront of sustainable and effective beauty. From specialized serums to cleansing balms and high-performance SPF sunscreens, Anyong’s formulas are designed for the conscious consumer who seeks gentle yet powerful results.

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To celebrate the launch of their innovative Cicacalm Color Correcting Cream, our studio embarked on a unique digital narrative journey. We utilized advanced CGI and 3D character integration to bring Anyong’s iconic mascot to life in the heart of Istanbul.

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By seamlessly blending the brand’s whimsical charm with the breathtaking, real-world backdrop of the Bosphorus, we created a high-impact FOOH (Fake Out of Home) campaign. This project serves as a bridge between digital artistry and urban reality, showcasing the Cicacalm Color Correcting Cream through a lens of surrealism and technical precision. It is more than a product launch; it is a visual statement of Anyong’s commitment to innovation and global storytelling.